Where Retention Improves, Revenue Repeats

25 years of experience growing audiences and revenue in media, non-profits and the pet industry through elevating retention rates.

I’ve lead retention and acquisition for:

• Utne Reader magazine

• Tiger Oak Media

• American Craft Council (non-profit)

• Bedtime4Dogs (pet industry)

• Consulted and contracted for several others as an independent contractor and as a Director with NPS Media Group.

• WSET because I do like wine.

Retention works when you’re there for the customer-with the right offer, the right price, at the right moment with the right service level. It all works together best with a systematic framework.

Treat your customer with ongoing respect reminding them why they became your customer in the first place. They will never leave.